Nudge: The Final Edition
By Richard R. Thaler and Cass R. Sunstein
- Reading level: Easy
- Page Count: 384
In Nudge, Richard Thaler and Cass Sunstein explore how small nudges can guide better decisions in finance, health, and life. They introduce the concept of "choice architecture," showing how subtle changes in how options are presented can significantly impact behavior. This book offers practical insights into designing systems that help people make better choices without restricting freedom. A must-read for policymakers, business leaders, and anyone interested in behavioral economics and decision-making.
