Misbehaving: The Making of Behavioral Economics
By Richard R. Thaler and Cass R. Sunstein
- Reading level: Moderate
- Page Count: 432
In Misbehaving, Richard Thaler chronicles the rise of behavioral economics, blending humor and insight to explain how human behavior defies traditional economic theories. Thaler shares his journey of challenging the assumption that people always act rationally, revealing the quirks and biases that influence our decisions. This book is both a history of behavioral economics and a practical guide to understanding and improving decision-making. A compelling read for anyone interested in the intersection of psychology and economics.
